# Loom Loyalty

> Loom Loyalty is real-time, AI-native loyalty infrastructure for teams building with AI. It turns customer signals (purchases, behavior, support activity) into points, tiers, rewards, and live audiences, through a REST API, an admin Hub, and agents. Loom Loyalty, Inc. is not affiliated with Loom, the video messaging product from Atlassian.

Loom Loyalty has two parts:

- Weave: the rules engine. It runs loyalty rules (points, tiers, rewards, offers) as each event arrives and writes every point earned to one ledger the rest of your stack can read. Rules can be changed in the Hub, through the API, or by an agent.
- Patterns: live segmentation. It watches behavior as it happens, spots moments such as a first purchase or churn risk, and keeps audiences current.

It connects to data sources such as Segment, Snowplow, Shopify, Stripe, Snowflake, BigQuery, RudderStack, and mParticle, and to channels such as Customer.io, Braze, Zendesk, Intercom, your own app or website, and AI assistants.

## Product

- [Home](https://www.loomloyalty.com/): what Loom Loyalty does, who it's for, and how it compares with plug-in tools and enterprise platforms
- [Pricing](https://www.loomloyalty.com/#pricing): plans and the free trial
- [Platform](https://www.loomloyalty.com/platform/): architecture, multi-tenancy, access control, and how releases stay backward compatible
- [Integrations](https://www.loomloyalty.com/integrations/): how events come in (API, inbound webhooks, SFTP files) and results go out (webhooks, Zapier, Make, Segment, Inngest, Slack, file exports, MCP, Apple and Google Wallet)
- [Compare](https://www.loomloyalty.com/compare/): Loom Loyalty against plug-in apps, enterprise platforms and building in house
- [FAQ](https://www.loomloyalty.com/faq/): common questions about the product, integration, data and the trial
- [Security](https://www.loomloyalty.com/security/): encryption, tenant isolation, and how AI uses member data
- [Privacy](https://www.loomloyalty.com/privacy/): GDPR and CCPA support and Data Processing Agreements

## Developers

- [Build with Weave by Loom Loyalty](https://www.loomloyalty.com/developers/): the Weave API, webhooks, and MCP server for AI assistants, with a first API call
- [Documentation](https://docs.loomloyalty.com/): guides and the full API reference
- [Docs llms.txt](https://docs.loomloyalty.com/llms.txt): every guide, plus the public [OpenAPI spec](https://docs.loomloyalty.com/openapi.json)
- [Quick Start](https://docs.loomloyalty.com/docs/guide/quick-start/): authenticate and make your first API calls
- [Core Concepts](https://docs.loomloyalty.com/docs/guide/core-concepts/): customers, programs, tiers, offers, and events
- [Status](https://status.loomloyalty.com/): uptime and incident history

## Optional

- [Loyalty, Actually](https://www.loomloyalty.com/blog/): the Loom Loyalty blog
- [Terms of use](https://www.loomloyalty.com/terms/)